3 Reasons Why You Should Order Your Branded Packaging For Christmas Promotions Early


“Procrastination is the thief of time” – Edward Young

Imagine this scenario…

Your business has a requirement for bespoke branded presentation packaging for Christmas gifts for your clients. You begin your Internet search for a presentation box supplier mid-September, find a few possible contenders, decide on a box style, contact the suppliers and have several quotes for comparison within a few days. Over the following 2 weeks, you obtain samples, make several revisions to the original box size, obtain more quotes, decide on a final supplier and organise your artwork. 3 weeks after you made your first enquiries, you have decided on your final specification and quantity, you have chosen your supplier and are now ready to place your order. Your supplier confirms that you will receive your boxes in 3-4 weeks, meaning you will take delivery of your bespoke boxes by the middle of October, allowing you plenty of time to prepare the Christmas gifts to be sent to your clients in various countries. A month later you meet with a business associate and show him your impressive new branded presentation boxes. He explains that his Company will require 500 gift boxes with logo at the end of November for a special Christmas promotional campaign. You pass on the details of your box supplier and your associate promptly contacts them advising of his deadline. Due to the high demand for branded gift boxes prior to Christmas, the supplier is unable to accommodate his request to deliver the boxes within a couple of weeks, as they are now fully booked for pre-Christmas orders. This is a real disappointment to your business associate but a lesson learnt that better planning will be required the following year.

As a presentation box supplier, every year we receive a mixture of the two situations outlined above. Some customers are very organised and order their Christmas packaging months in advance, others fall in to the trap of leaving it until the last minute and it is disappointing for us as well as them, when we have to turn away business, due to a lack of Production time to allocate to their job.

So why should you order your branded presentation boxes for Christmas promotions early?

1. The period from September to December is incredibly busy for all box suppliers and production time is allocated on a first come first served basis. As outlined above, depending on the complexitiy of your requirement, even if you do know exactly what you require from the outset, when you take into account, quoting, sampling and revisions to specifications, the sales cycle can take several weeks before an order is placed and then you also need to allow for the production time. We always make our customers aware of the current lead time when quoting, but it should be noted that this is subject to confirmation at the time of order placement, as new orders are being placed all the time which can increase the original lead time quoted; this is particularly significant when there is a delay between the final quote being sent and the customer’s decision to proceed with an order.

2. You also need to allow time to package your goods, whether it be Christmas gifts for your clients as in the scenario above, promotional items for a Christmas event, or branded packaging for a product being sold prior to Christmas.  With the latter, extra time would be required to ensure that the product is on the shelf in plenty of time for Christmas retail promotions.

3. Christmas is a busy time for us all. For a Company with the objective of getting a Christmas product on the shelf, the earlier you source your branded gift boxes the more competitive advantage this will provide. For those Companies looking to send out Christmas gifts in branded presentation boxes, don’t risk being in a situation where you have nothing to package the impressive bottles of champagne you have purchased to send to your clients.

“You may delay, but time will not, and lost time is never found again” – Benjamin Franklin

We don’t like turning customers away at the last minute, so if you require branded presentation boxes prior to Christmas please consider the points above and contact us soon to avoid disappointment.

You are able to request a quotation for bespoke gift boxes HERE.

You can view examples of our previous work HERE.

We look forward to hearing from you.

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